sustain seafood is an association to promote sustainable fishing and supports small-scale fishing on the North Sea coast through public relations and marketing. We also see ourselves as an intermediary and networker between inshore fishing, politics and a variety of different stakeholder and usage interests in the North Sea region.

That´s why we want to address following topics:

• Awaken the desire of consumers to buy fresh seafood and fish from the North Sea and to prepare them themselves
• Strengthen the regional marketing of seafood and fish from the North Sea with short transport routes from the cutter to the plate of the end-consumer and promote sustainable fishing on the North Sea west coast
• Involve inshore fishing in research projects to implement innovative, nature-friendly fishing methods and fisheries management measures
• Inform about the North Sea fishery and its products
• Make the origin and fishing method completely transparent
• Enable fishermen to increase profits through direct sales
• Give fishermen the opportunity to generate additional tourist income
• Better utilize existing regional processing capacities and thus enable local companies to increase sales
• Strengthen coastal communities economically and make them more interesting for tourism